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Social media allows businesses to communicate directly with customers in real time with real opinions and insightful messages.
The key to a sound social media campaign is to have a clear objective of what you wish to achieve from the activity.
It is important that your social networking promotes your business and the products and services you offer through the use of keyword rich content and links that go directly to pages within the website that are relevant to your post.
Tips for successful social media:
- Improved SEO. Improve your positions in the SERP’s by building links into your website from your social media campaigns
- Increase web traffic. Drive traffic to your website by enticing visitors to follow a link to “read more” or “see full story here”
- Be professional. Followers want to hear from you, your opinions and your experiences, not just snippets from your recent brochure! So put yourself out there and keep it professional - not personal
- Be responsive. All news can spread like wildfire and it is important to respond and respond fast
- Measure it. Everything that is done online is trackable so make sure that you measure the impact of your campaigns